Visitors to the site can sign up to the UKFD newsletter and also register an account which allows them to be notified with email updates specific to the franchise sector that interests them.
ENCOURAGING FRANCHISEE RECRUITMENT
As well as anyone interested in investing their time and money into a franchise opportunity, the UKFD website also targets businesses with franchises looking for potential franchisees.
This franchisee recruitment section of the site was just as important and needed its own page, highlighted with a distinct link in the main navigation bar of the site.
The page features details about advertising franchise opportunities on the UKFD site as well as clear calls to action so that visitors can request more information.