Website development / Website design / User experience

BACKGROUND

Located on the site of the Royal Mint in Llantrisant, South Wales, the Royal Mint Museum aims to advance the education of the public in the history of coins and medals and the history of the Royal Mint.

The Brief

2018 marked the 50th anniversary of the Royal Mint’s move from London to Llantrisant. The Royal Mint Museum wanted to raise awareness of the anniversary by creating a microsite that would gather images and information about the move and encourage people to share their own memories.

Seamless UX

After a briefing workshop with the client, our user experience design specialists created a site map and user journey that would allow visitors to find the information that they were looking for quickly and easily.

The microsite had three distinct goals:

  • Encouraging people to learn more about the move
  • Allowing them to explore information about the Mint
  • Giving them the opportunity to share their own memories

This was achieved by creating Learn, Explore and Share sections of the microsite.

The Learn and Explore areas broke down into subsections featuring content and images relating to the people, events and production process at the Royal Mint.

The Share portion of the site allowed visitors to upload their own images and memories from the last 50 years.

engaging interaction

Interactive elements were introduced throughout the microsite to bring the information to life and encourage visitors to explore further. This included:

  • An animated timeline of the last 50 years
  • Interactive images with a ‘then and now’ slider
  • Embedded videos
  • An animated photograph icon encouraging people to share their memories

Sharing memories anytime, anywhere

Allowing people to share their own memories of the Royal Mint from the last 50 years was an important aspect of the microsite.

With its responsive website design, visitors to the site could upload their photographs on any device, from a smartphone or tablet to a desktop or laptop.

"UpriseVSI helped us to create an informative and interactive microsite. People have really enjoyed the user experience and the feedback so far has been great."



TBC
TBC, Royal Mint Museum

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