After a briefing workshop with the client, our user experience design specialists created a site map and user journey that would allow visitors to find the information that they were looking for quickly and easily.
The microsite had three distinct goals:
- Encouraging people to learn more about the move
- Allowing them to explore information about the Mint
- Giving them the opportunity to share their own memories
This was achieved by creating Learn, Explore and Share sections of the microsite.
The Learn and Explore areas broke down into subsections featuring content and images relating to the people, events and production process at the Royal Mint.
The Share portion of the site allowed visitors to upload their own images and memories from the last 50 years.