BRAND IDENTITY & LOGO
The design process for a logo and brand identity can be broken down into three distinct parts; colour, icon and typeface.
We retained Quatro’s recognisable orange and purple brand colours and created a new icon.
Adapting the Q of their name into a target, the new icon depicts their focus on finding the best solution for their clients.
Since sans-serif fonts typically display better on screen, we sourced a modern sans-serif typeface for the new brand identity. A semi-circle version of the icon can also be used as an additional brand asset for any marketing or print materials.