Branding / Web Design / Web Development / Copywriting / SEO
In 2015, a management buy-out of Santia Consulting’s occupational health division created a new and separate brand; Fusion Occupational Health.
They provide expert advice covering a wide range of occupational health services, including work health assessments, absence management, health surveillance, health and wellbeing programmes and drug & alcohol testing.
Fusion wanted to create an individual and recognisable brand identity for themselves.
As well as a new logo, they needed a new website to highlight the services they offer and illustrate just how they help their clients create a safe and healthy environment for their staff.
Fusion needed an individual and recognisable identity that would help them stand out in the occupational health sector.
The new Fusion logo consists of four individual location icons, representing the four strategies of their workplace health model. When "fused together", they create 5 shapes in the centre of the logo, each of them embodying their five core occupational health services.
An icon suite was created to represent Fusion's service offering.
The colour palette includes calming shades of blue, green and plum, used both in isolation and also as gradients for backgrounds and filters for photography.
The logo and brand identity were adapted for use on all of Fusion's stationery, including business cards, letterheads, etc.
Fusion's new website took the elements of their new brand identity and developed a digital presence for the business that was easy to navigate, informal and informative.
The messaging on the site focused on their ability to help organisations create positive, healthy work environments. The upriseVSI online copywriting team used the service pages and case studies to highlight Fusion's proactive approach and expertise.
After the launch of the site, Fusion asked us to create an ongoing SEO strategy for the business. We performed keyword research to find out what search terms their potential clients were using in relation to occupational health services.
Having optimised pages on the site based on the agreed keywords, we started regular content marketing. Writing monthly blogs on the topics of occupational health and wellbeing in the workplace, the site has become a reputable source of information and advice.
"We have worked with the team at Uprise since the launch of Fusion. In order to create our brand identity and website, they got right under the skin of our organisation, getting to know our ethos and culture. As well as providing great regular content for our blog, they are always helpful, professional and easy to do business with. I wouldn't hesitate in recommending them."
Clare HurleyDirector of Key Accounts