Website Design / Website Development

BACKGROUND

EJ Hales is a firm of Chartered Surveyors and Property Consultants specialising in retail and leisure, development and investment.

The Brief

EJ Hales needed a modern, up-to-date website that reflected their brand values and gave visitors an easy means of finding the property or service that met their particular needs.

Design & Layout

The first aspect of the project involved our graphic design team creating a style guide that would determine the look and feel of the website.

This expanded upon EJ Hales' existing brand elements and included additional shades of green and grey in their colour palette as well as specifying digital typography for the new website.

This allowed for more flexibility when creating digital assets, from iconography and buttons to typefaces, fonts and banners.

Navigation & Search

A vital aspect of EJ Hales' new website was ensuring that it was easy to use and gave any visitors a simple search function, allowing them to see the selection of properties on offer within one click.

With its responsive website design, both the front end of the site visited by customers and the content management system used by EJ Hales’ staff can be viewed on any device, from a desktop or laptop to a smartphone or tablet.

As such, a prominent search box was added to the home page with the ability to filter based on the type of property, from shops and warehouses to land and investment properties. It also allows visitors to filter by area and display results in a grid format, list view or as location points on a map.

Other important elements included:

  • The ability to be viewed on any device (back-end and front-end)
  • Key messages highlighting EJ Hales’ area of expertise
  • Showcasing the range of clients they work with
  • Highlighting EJ Hales’ current retail and leisure schemes across the UK
  • MailChimp integration
  • Making it quick and easy to contact them

Capturing Data

The new website also needed to encourage visitors to interact with the business, generating new leads and creating a database of contacts that they could communicate with and share marketing messages.

To encourage this interaction, prominent calls to action and contact forms were added throughout the site.

"The whole process of creating our new website has been exceptional. The level of service that we received from UpriseVSI was consistently high and we couldn’t be more pleased with the completed website. Our staff love the new CMS, particularly how easy it is to use, and we wouldn’t hesitate in recommending the team at UpriseVSI."



Owen Cahill
Associate Partner, EJ Hales

Feel free to get in touch

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