Getting the message right
Everything starts with a thorough briefing process that looks at the key aspects of the marketing campaign. We’ll establish who the target audience is, decide which call to action is most effective, and drill down to the message that’s most relevant and desirable to your customers.
Once we have enough information, we can start to look at the best way to get this message across.
Now it’s time to get your message across in a clear-cut, creative way. We’ll look at the imagery used; from art-directed photo shoots or stock photography to graphics, illustration or plain text. Whether it’s written copy or spoken voice-over, we’ll craft every word in every line, until the message is as concise as it needs to be.
Then we’ll present mock-ups of the concepts so that you can see how the creative marketing campaign will work.
Getting it done
Once you’ve chosen your preferred creative treatment, we’ll finalise the concept and adapt it for whichever medium it’s going to run on.
From banner ads on websites to billboard posters on high streets. From national radio to regional TV. From magazine advertorials to customer-focused eshots. We’ll ensure that your creative marketing strategy is consistent, memorable, straight-to-the-point, and gets you results.