The best reactions to Twitter's new character count

Since it's part of our digital marketing services, we like to keep on top of the latest news in social media.

For those who don’t know, Twitter has finally expanded its character limit. If you hadn’t heard the news, you’ve obviously been blessed by not scrolling through what is now a messy mass of lengthy tweets from over-excited or downright angry users sharing their feelings about the new character count. I’m not ashamed to admit that I’m in the latter group.

The issue with expanding the character limit

Whilst Twitter had been trialling this update for a while, I’d convinced myself that it would never get rolled out officially. Alas, I was wrong. It’s not that I don’t think it’s useful for users to have more space to express themselves. For me, it just detracts from what Twitter is. Of course, Twitter is a business. It’s in their best interests to give customers what they want. But not when the cost is this high. By expanding the character limit, Twitter risks compromising the very ethos of its brand.

We’re a few days in, and I already lament the 140-character limit. It had become an art form to condense wit, opinion and personality within the constraints of 140-characters. Doubling that amount takes away the challenge, and for me, Twitter loses its USP. 

For those of you that use Twitter for businesses, you get a gold star from us. It's a valuable tool for driving business and communicating with customers. But it’s worth considering how this new update will affect your strategy. As somebody that writes lengthy blog posts and is partial to nonsensical conversation, I initially thought that 140 extra characters would be nothing. One look at my Twitter feed on Wednesday disproved this. It’s A LOT of extra words for businesses to play with, and I do believe that less is more when it comes to Twitter.

An ode to positivity

However, there is one shining beacon of hope in this seemingly dismal situation. If nothing else, Twitter users are famous for having a flair for dramatics and being very creative in their rants. As such, some of the reactions have been nothing short of spectacular. I'll leave you with just a few of my favourites. 

Oh, Tweeters. Stay angry, you beautiful mob of comedians.

If you’re struggling to get to grips with how the new Twitter character limit could affect your social media strategy, get in touch today.

Categories: Digital Marketing

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