SEO & Social Media: A Love Story
With love in the air and Valentine’s Day just around the corner, we thought we’d explore one of our favourite love stories; of course, we’re talking about the relationship between SEO and social media. We don’t like to brag too much, but we’ve spoken before about how we consider ourselves to be the Paddy McGuiness of the marketing world with our Take Me Out inspired advice! We also shared our Tinder inspired advice on how to swipe right on the perfect marketing plan. With this in mind, we thought we'd channel our inner dating gurus again and explore what makes the relationship between SEO and social media so successful.
Google’s eye for a good tweet
Since 2015, Google has been indexing tweets. This means that social media does have a direct impact on your SEO strategy and how your website ranks within the search engine giant. According to research, Google indexes less than 4% of all tweets but it's still worth considering the possibility of being one of the lucky ones to get indexed. As we all know, Tweets often perfectly encapture relevant and timely news, so it does make sense for Google to consider them when indexing pages. Of course, all relationships involve a fair share of give and take, as such, we'd say that this relationship between these two digital giants is perfectly harmonious and benefits both parties.
The language of love
We're talking about keywords, not pillow talk! As time's gone on and search engines have become more intelligent, the way that we use keywords has changed. There's no longer a need to stuff your web pages with keywords as search engines are now intelligent enough to understand search intent and context. With that being said, it's still important to naturally include keywords in your web pages and blog articles. However, using keywords when you're sharing content on social is now equally as important.
Two peas in the SEO pod
Whilst Google is still very much the dominant party when it comes to search, it’s fair to say that social media has learnt a few secrets. Over the years, social media has become an integrated part of our daily routines. Most of us use social media far more than we even realise. By September 2015, Twitter announced that it was handling 2.1 billion searches per day. This means that plenty of people are actually using social media websites as search engines these days. Think about it; how many times have you searched for a restaurant on Instagram to look at their dishes before going there? Or if you’re booking a spa day, you may well end up on its Facebook page to find the perfect package.
If you want to fall in love with social media and SEO, get in touch with our team today.
Content & Creative, Digital Marketing