mobiles + web 4eva

google think it’s the perfect partnership

In 2015, Google officially started ranking the mobile-friendliness of a website in search results.

Since then, mobile friendliness has become an important ranking factor when it comes to SERPs (Search Engine Results Pages).

It’s another reason, as if you needed one, to ensure that your website is based on a responsive website design.

In other words, to make sure that it’s as good-looking and user-friendly as possible, whatever device someone is viewing it on. There are now more mobile phones than humans in the world, which makes having a responsive website imperative.

User Experience

Ultimately, Google’s goal is to improve the user experience.

Let’s face it, there’s nothing more frustrating when searching on your phone than landing on a page so minuscule that you have to spend a frustrating amount of time-pinching, zooming and scrolling just to find what you’re looking for.

Smartphones have become a fundamental part of our lives. But there was a time when they weren’t quite so abundant.

While the hi-tech, futuristic devices of today can scour the entire web faster than you can say “Google”, we can’t help but be filled with nostalgia for the phones of days-gone-by.

The Nokia 3310, the Samsung flip phones, the Motorola that doubled as a house brick; these were the heavyweights that paved the way for the sleek iPhone and the state-of-the-art Pixel.

We asked the Uprise team to cast their minds back and remember the most important mobiles in their lives.


Bosch old phone

My first mobile phone was coincidentally also my favourite phone. It was the Bosch 509e, which is now on a ‘museum’ site! It might not have had games, but its battery life could last up to 87 hours.


rach phone

My first phone was the Nokia 3310, which I loved primarily for introducing me to Snake! But my favourite old phone has to be the Nokia 7373 – It was pink and it had a camera; everything a girl could want.



My first phone was the Nokia 3210. Although when it comes to picking my favourite, there’s a clear winner: the Beckham flip phone.



My first phone was also the Nokia 3310, but my favourite has to be the Nokia 3205 which I customised with a DIY Orlando Bloom case. I wonder what ever became of that case…


rd phone

The first phone I remember properly was the Samsung A300, I’m fairly sure I picked it because I felt like something out of Men in Black every time I flipped it up. My favourite was the LG Chocolate KG800, mainly because it was pink, and probably spawned my first ever selfie!


netti phone

My first phone was a Motorola t190, although my favourite phone was the Nokia 6303i, which I had for 7 years. Thinking about it, the phone still works perfectly fine. But, I needed a smartphone, so I was forced to part with it…and a reasonable amount of money! To take this up a notch, I’d just like to say that my favourite phone is the Sony Xperia z4…it’s so fancy!


gar phone

I can’t remember the exact model of my first phone, it was back when I was travelling around Australia in 1999. I do remember that it was huge though. The first phone I can remember properly is the Nokia 6310. But my favourite has to be the iPhone.



Strictly speaking, my first mobile phone was this cheeky little fellow.

My first actual mobile was a Nokia 232, which I kept for about 10 years before upgrading to a Samsung E100 clamshell phone, which I still have a soft spot for.


ger phone

Like most of the others, my first phone was also the Nokia 3310, but my favourite was the Nokia 8850



My first phone was the Nokia 3310 but my favourite was my pink LG KP501 Cookie. Thinking back, it was a rubbish phone but it was pink and it was a touchscreen, what more could you want?!



My first mobile was a Nokia 2110 in the early 1990s, but prior to that I had a Motorola car phone – don’t ask me what model that was though!

A mobile-first approach to website design is more important now that it ever has been.

If you want to find out more about how to make your website responsive, get in touch and we’ll call you back on our trusty mobiles!

Feature image source: Kyle Bean

Categories: Digital Marketing, Technology

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