5 reasons why manufacturing businesses should build a digital marketing strategy
There may have been a time when some industry sectors, including manufacturing businesses, saw themselves as not necessarily needing a digital marketing strategy. It’s safe to say that’s no longer the case in 2017.
A manufacturing company without a digital marketing strategy runs the risk of losing out to their competitors in a competitive online marketplace. So here are the 5 reasons why we think every manufacturing business should build their own digital marketing strategy.
1. Increased Brand Awareness
It’s important to align your digital strategy with your business goals, clearly define your target audience and settle on the key messages you need to convey. Once this has been agreed, through constant online activity you can start to increase awareness of your brand and attract a wider audience.
Once you start to attract them, you’ll need an effective strategy for converting them into new business.
2. An improved customer experience
It’s likely that the first point of contact in any digital marketing strategy will be the company website. If your website is more than 5 years old, it’s likely that it will need updating.
People are searching on mobile devices now more than ever. In 2016, mobile web browsing overtook desktop for the first time. So it’s more important than ever to ensure that your site uses a responsive website design. This means that it will respond and adjust its layout depending on the device a visitor is using.
As well as ensuring that your website looks modern and eye-catching, a redesigned website can improve the customer experience for visitors. You want to make it as easy as possible for people find what they want and get in touch with the business.
3. A loyal customer base
Interaction with new and existing customers is a vital part of any successful business. Digital marketing campaigns allow you to communicate with your clients regularly and, on social media, often in real time.
When requests, questions or even complaints are dealt with swiftly and professionally, you’ll display a level of transparency that garners trust and improves customer satisfaction.
4. Position yourself as experts
Established manufacturing businesses will have amassed a significant amount of knowledge and experience. The individuals in your business do a great job of communicating this to potential clients when they get in touch. But this expertise can also be used online.
This information can be used to populate a blog or news section of your website with regular content on industry trends and topical issues that your clients might be facing.
As part of a joint SEO and social strategy, it can be shared on social media and used to increase your ranking in search engine results.
5. Get measurable results
All too often, businesses dismiss marketing as an intangible process. It’s nice if it works, but you can never truly tell if it has offered an effective return on investment.
Online analytics now mean that campaigns can be measured, analysed and altered to get the most bang for your buck.
From pay-per-click and social media advertising to email marketing and retargeting campaigns, you’ll be able to segment target audiences to specific parameters and measure click-through rates, website traffic, and conversions.
If your manufacturing company doesn’t have a digital marketing strategy, now’s the time to start building one. Luckily, we can help you do that. Give us a call today.