Is it time for a rebrand?
Let's be honest, the business world is one of the most competitive arenas you'll ever step into. Regardless of which industry you work in, the competition is fierce. This is why great branding matters. If you have a recognisable brand that resonates with your key demographic audience, you'll reap the rewards and stay afloat in the sea of competition. Of course, there are other elements you need to consider such as a strong digital presence and well thought-out web design, but creating a strong brand should be your top priority. Truly great branding allows you to communicate a clear message to both existing and potential customers.
Contrary to popular belief, your brand is more than just a few colours and a logo. A lot of people don't realise just how much goes into a brand, and as such, many businesses walk into a rebrand blindly. With this in mind, we thought we'd take a look at a few things you need to consider before undergoing a rebrand.
Ask yourself some questions
Are you attracting the right customers? Has your business model changed? Has your brand moved in a different direction? Sometimes, change is unavoidable. All businesses adapt and transition over time, but if your company has changed substantially, it might be time for a rebrand. Yet, one of the biggest questions you need to ask yourself is whether you're ready. A rebranding project means stepping outside of your comfort zone. When you've created a company from nothing, of course, there's an emotional element attached to it. Rebranding can get a little uncomfortable for those that aren't truly ready for it, but it's almost always worth it in the end. You also have to accept that the changes could mean that some old customers may not want to return, but you'll have the potential to reach new customers who share your vision.
Conduct some initial research
Asking yourself those questions is one thing, asking somebody else is different altogether. Sometimes it's worth getting an outsider's perspective before you take the leap. It goes without saying that any agency you work with will conduct research of their own, but it doesn't hurt to do some research of your own. Most companies have a range of different age groups and demographics working for them. Talk to your employees from different departments and find out what your brand communicates to them. You'll tap into a pool of resources that you might not have even considered, and it'll get the cogs in your brain turning before you start approaching agencies to refine your vision.
Get to know yourself
Sometimes, your initial idea for your company and brand can get away from you. There's no shame in that. Perhaps there was more room for business in a slightly different market, or maybe your company evolved more quickly than you expected and your initial ideas are no longer relevant. Whatever the reason may be, if your product or service has changed, it makes sense that your branding would evolve with it. There's no one-size-fits-all approach to rebranding. Sometimes you can rework a few elements and a partial rebrand can be the facelift your company needs, whilst other times it's a case of getting back to the drawing board and trying something entirely different. Any good agency will work with you to create something that feels right. It won't be about zeroes on the end of an invoice, it'll be about creating something worthwhile.
If you're considering rebranding, get in touch with our team today.