choosing a CMS
the backbone of a website
When you’re investing in a new website, there are lots of things to consider – including what CMS you use!
Every man and his dog has a website these days, and with good reason! However, when you’re looking for a new website, you need to think about more than just how your website looks. In a fast-paced digital world, more and more businesses run the risk of spending money on technology that they don’t necessarily need. Likewise, some businesses also realise all too late that they need more functionality from their website as their business grows and thrives. With this in mind, we thought we’d explore the attributes of a good CMS and the functionality you should look out for.
What is a CMS?
First things first, we appreciate that not everyone is familiar with what a CMS actually is! CMS stands for Content Management System, and essentially refers to a web application that allows users to add, edit and manage a website. In a nutshell, a CMS is the dashboard in the back-end of a website where a lot of the behind-the-scenes work takes place.
Even if your technical knowledge only goes as far as using Microsoft Office, you should still be able to manage the content of your own website with ease. And it needn’t take any fancy programming or HTML experience to do so.
Regardless of whether or not you’re planning to manage your own website, the basic functionality should be available for you to add and edit content to your website. Most business owners will understandably run a mile at the thought of having to touch the code of a website, so it’s important that your CMS allows you to add simple things like blog articles with minimal fuss and hassle.
To optimisation and beyond!
A good CMS should enable you to easily optimise your content for search engines. Obviously, technical SEO is often best left to the experts but it’s helpful to have access to basic SEO features, such as full customisation of page URLs, meta tags and titles. Furthermore, Google has placed a massive emphasis on the importance of responsive design with regards to the front-end of your site in recent years. But it’s just as helpful if the back-end CMS has a fully responsive dashboard, since this will enable you to quickly and easily update your website on the go from a mobile or tablet device.
Thinking of solutions
Since our acquisition of VSI Thinking, we’re proud to be able to offer our very own Content Management System, thinkCMS. This integrated CMS allows our clients to easily upload and update content to their websites with maximum security. The finished product is a robust but uncomplicated CMS that allows clients to control and manage the content within their website even if they have very limited technical knowledge.
Furthermore, thinkCMS has a fully responsive dashboard to make our clients’ lives a little easier. It also utilises an SEO flag system which will alert clients if an SEO description has not been set for a specific page.
With thinkCMS, you’ll be trained in full on how to edit and update your website as needed. All of this can be done with a web browser of your choice from anywhere in the world, with any device, be it a tablet, phone or desktop.
We promise you, it’s not complicated at all. Plus, there’s a lot of other technical stuff included that we won’t delve into just yet.
If you’re interested in finding out more or considering a new website, get in touch and our thinkCMS experts can guide you through it and answer any questions you might have.