Brand awareness in the digital age

We live in a world of smart technology, robots and almost everything the sci-fi genre of yesteryear predicted. With so much technology surrounding us, it’s hardly surprising that marketing has changed substantially over the years.

While the internet has brought with it an abundance of exciting advertising opportunities, it's also made consumers far more aware of all the competition out there. Buyers shop around more these days, and brand loyalty is becoming increasingly less common. The competition is fierce.

Now more than ever, businesses need to be smart about where they're spending their money. As a full-service agency that offers everything from bespoke web development to content marketing and branding, we know a thing or two about how to get the best ROI for your money. And we believe that brand awareness is more important than ever. 

Getting to know your customer

While the internet has changed how customers relate to brands, it's also given them the chance to form strong, lasting relationships with customers. It's far easier to identify buyer personas with tools like Google Analytics, giving businesses better ways of identifying existing demographics. With a little research and thought, you can discover more about the goals of your customers and how they make their buying decisions. 

Buyer personas help you understand your customers (and prospective customers) better. When you truly know who your audience is, it becomes easier to tailor your messaging and brand to appeal to this niche set of people. You'll recognise their behaviours, needs and, as such, you can work on your product development and tailor a service that helps you to retain customers.

Keeping the conversation alive 

In 2017, it's fair to say that the majority of us are pretty much glued to our phones. Social media keeps us connected to more than just our friends; it's also how we connect to brands. With this in mind, it's hardly surprising that 70% of marketers believe that content marketing and social media strategy are key to their success.

When you think of branding, you generally think of logos and design, and while these are undeniably important factors, branding is now very much about defining your brand with a strong digital footprint and social media presence. A consistent and identifiable tone of voice on social media can have a huge impact on businesses. 

Making it to the top

Smartphones give us instant access to the internet, meaning that all the information we could ever want is only ever a click away. This allows buyers to actively research brands and the competition before making a decision. You can have the best products in the world and invest in some quality branding, but what good is that if your customers can't find you?

We've always said that brands need an effective SEO strategy in order to get to the top of Google search results. But now it's also important to invest in paid advertising like PPC. With the likes of Facebook advertising and retargeting, businesses can get in front of existing customers far easier.Anyone that's visited your website can be targeted with sponsored posts to ensure you stay at the forefront of their mind, giving you far greater chances of getting repeat business. 

If you're looking to make an impression with your branding, give us a shout. 

Categories: Digital Marketing

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