An Ode to SEO: The Twelve Days of Christmas
It’s the season of giving, and there’s no better gift for your business than the gift of SEO. As such, we thought we’d share the ways in which SEO continues to give back to your business in a true festive style.
On the first day of optimisation, SEO gave to me… improved visibility
This one is a no brainer, if you invest in SEO, your rankings will improve and people will be able to find your business.
On the second day of optimisation, SEO gave to me… increased leads
If done correctly, SEO will have a positive benefit on your sales on your website and in your store. We know that's the type of Christmas present that brands want!
On the third day of optimisation, SEO gave to me… more traffic
You probably invested a fair amount of money in your web design. You want people to be able to see it, and SEO is the key to achieving that. If done properly, SEO will help you benefit from increased web traffic. Plus, with free tools like Google Analytics, you'll be able to track where your visitors are coming from to ensure that you can keep finding them!
On the fourth day of optimisation, SEO gave to me… customer satisfaction
Whilst the main aim of SEO is to help people find your business, SEO also improves user experience, which means your customers will be happier in the long-run if you invest in SEO. In order to rank well within search engines, your website has to fulfil a certain criteria, which ultimately helps people to understand what your business does in terms of what products/services it sells.
On the fifth day of optimisation, SEO gave to me… more opportunities
SEO is now a pretty common practice, and more and more businesses are starting to see the value in it. If you have an already functioning business with a presence online, you will be missing out on all of the above if you don’t do SEO. With that being said, SEO is an intricate science, so it's something you have to do well, which is why it's best to hire a professional if you want to stay ahead of the competition and win the sleigh race once and for all.
On the sixth day of optimisation, SEO gave to me… Penguin 4.0
Google's latest Penguin 4.0 update means it’s a lot quicker to make changes to your SEO strategy and it is page specific, so you avoid a whole site penalty if something is wrong. This is great news for businesses. If you've previously made some bad SEO decisions, these can now be rectified relatively quickly, and an SEO professional will be able to make sure you're being found in search engines again.
On the seventh day of optimisation, SEO gave to me… value for money
When compared to the costs associated with other forms of online marketing, SEO provides a good ROI. Whilst other forms of digital marketing such as PPC advertising may drive more revenue, there are extra costs associated with bidding on keywords.
On the eighth day of optimisation, SEO gave to me… mobile optimisation
Mobile is continuing to gain dominance across the search market, it already has a higher search volume than desktop. This isn't going to change anytime soon, so it's vital that you optimise your website for mobiles and tablets. You'll soon be reaping the rewards!
On the ninth day of optimisation, SEO gave to me… an engaged audience
SEO means you should have regular, meaningful content to share with your customers/clients. They are already interested in what you do, as they have chosen you to do business with you. Writing content they can engage with is a way to appeal to additional needs and holding their interest.
On the tenth day of optimisation, SEO gave to me… motivation
The chances are that all of your competitors are doing SEO as well, so you need to join them or risk being left at the bottom of the pile. Or even worse... bottom of page 50 on Google!
On the eleventh day of optimisation, SEO gave to me…better rankings
With the world at our fingertips, it's not really surprising that people don't scroll beyond page one of search engines. That's why it's crucial that your business is on the first page for relevant keywords.
On the twelfth day of optimisation, SEO gave to me…measurable results
With SEO, it's easy to track progress and measure results so you know what's working and what's not.
If your business could do with the gift of SEO, get in touch today.