2018 website design trends

A new year is a perfect time to start afresh and set yourself some new goals, particularly when it comes to business. If you've entered 2018 with the hopes of making it your most successful year so far, it's wise to start by looking at your digital presence. And first things first, you'll probably want to consider your website. Fortunately, if your website needs a little TLC, we're here to help. 

Now that we've settled back into full working weeks and finally got used to typing "2018" as the date, we've decided that it's time to share our website design trends for the year ahead. If you don't want to get left behind by your competitors, read on...

Integrated animation

As browser technology continues to advance, web development agencies are becoming far more creative in what they can achieve. There will be more opportunities for websites to become more interactive with clever animations that engage users with their communication approach.

Animation can play a key role in making a site easier to interact with. These animations don't necessarily need to be overly fancy or complicated, instead, they should focus on engaging the visitor and creating a journey that can be experienced on the page.


For example, animated graphics can entertain the user while the page is loading. They can even be integrated to work with scrolling or act as the focal point of the entire site.

We've been using animation to perk up our case studies and bring to life the brand identities we create for clients.

Inventive typography

Thanks to advancing technology, our device resolutions are getting sharper which means there's a huge scope for brands to invest in custom typography.

We've already discussed the difference between different fonts and their uses in the past, but this is an exciting time for designers to branch out when it comes to font choices.

We're expecting to see some bold uses of typography over the next 12 months, and we couldn't be more excited about it. 

Influential illustrations 

The use of illustration in web design is hardly a new or groundbreaking idea, but 2018 will be the year that we see brands using illustrations to portray their personalities. Now more than ever, brands need to stand out, and illustrations are a great way to inject personality into a website in a fun and modern way. 

Illustrations are both functional and simple, which keeps customers engaged and interested. Adopting an illustrative design allows brands to present a message in a practical yet playful way.

Let's face it, every man and his dog has a website these days, so it's important that businesses don't run the risk of blending in. Illustrations add that human touch to a website and can breathe a breath of fresh air into even the dryest of subject matters.

Our design team have introduced illustration styles to a number of clients' websites across a wide range of sectors.

Fundamentally mobile

Less a trend and more of a necessity, we predict that a responsive website design will be even more of an imperative in 2018.

As devices become increasingly mobile, so too should the focus for a website design.

Any design process should take a "mobile-first" approach. The layout of a website page, including the content and all of the visual elements, whether animated, typographic or illustrated, should be structured so that it not only looks good on a mobile device but also displays quickly and is easy to navigate.

We've explored some more technology trends that we predict will have an impact on website design in 2018.

If you want to see how our talented team can help with your website, give us a call. 

Categories: Design, Digital Marketing, Website Design & Development

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