Web Design / Web Development / Copywriting / SEO / Social Media Advertising

BACKGROUND

Oldwalls Gower is a five-star, award-winning wedding venue in South West Wales. They needed a website that communicated the luxurious nature of this exclusive venue in order to give visitors a taste of what to expect from their big day.

The Brief

Oldwalls Gower needed a website that communicated the luxurious nature of this exclusive venue in order to give visitors a taste of what to expect from their big day.

The design of the website needed to effectively showcase the venue’s facilities and the various wedding services by using high quality imagery and stories of the happy couples who have had their weddings there. It was also essential that the website was easy to navigate in order for visitors to find what they are looking for quickly and easily. With many brides-to-be researching wedding venues on mobile and tablet devices, the Oldwalls website needed to work effectively on all devices.

The solution

Working to a very tight deadline in order to be able to launch the new website to coincide with a major advertising campaign, we designed an image led website that showcases the rustic charm and the elegance of Oldwalls.

With plenty of high quality images available to us, we were able to create a visually appealing website using full width imagery within a slider and throughout the rest of the site. Our content team worked with Oldwalls to create copy for the website in a consistent tone of voice, which would appeal to the target audience of brides-to-be.

As well as a ‘Happy Couples’ section displaying photos and stories from couples who have had their wedding at Oldwalls, we also designed a stylish blog called ‘The Little White Blog’. This is used to communicate news about Oldwalls as well as relevant articles. These help to establish Oldwalls as the experts within the wedding venue market and allow our SEO team to improve Oldwalls’ Google rankings.

When it came to control of the website, the team at Oldwalls needed access to edit most parts of the website to keep it up-to-date with the latest news, wedding showcase dates and couples’ stories. We created advanced custom fields within the CMS to enable Oldwalls to easily update the website in-house as and when required.

A private area of the website was also developed called ‘Couples Corner’. This portal allows couples to login and access all of their wedding information such as table plans and wedding accommodation lists. The wedding team at Oldwalls are able to access this area of the website to upload documents into the system for their customers.

"I just wanted to say, we are very happy with the work and service we have received from your team on the Oldwalls website. It was definitely the right decision to use upriseVSI."



Shakira Obaid
Head of Sales & Marketing,
Oldwalls Gower

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