The Creative Approach
With their new website and brand identity in place, Insight Law needed a consistent visual style.
Reflecting the contemporary style of the business, all photography was based on brightly coloured, close-up abstract representations of properties.
An icon was created using the double circles of the two letters 'i' in insight. These not only represented the positioning of the Insight Law offices (Cardiff and Bristol) but also their dual specialisms of commercial and residential property law. When conjoined, they depict a Venn diagram, presenting Insight Law as the intersection between informality and professionalism.