The next stage was to arrange a photo-shoot around the training schedules of the players. This was attended by our Design Director, Geraint, who was there to help direct the photographer on what was needed from the shots and get the required ‘performance’ from the players. With Josh Navidi, Cory Allen and Rhys Patchell chosen as the faces of the campaign, bodies were painted, shirts were ripped and a new campaign was born.
The Design Stage
The following day, the photos were sent to the Uprise offices where Nathan, another of our Graphic Designers, got to work on enhancing the images. Gradients, textures and filters were used to re-touch the images, adding a bit more drama to the players’ already passionate performances. Once the look of the campaign had been agreed, it was then adapted to the various executions that were required, including outdoor, print leaflets and online banners for the Cardiff Blues website.