We’ll look at the existing content that’s used on your website or in your marketing campaigns.
Based on the tone of voice, readability, SEO-friendliness, key messaging and calls to action, we can offer help and advice to improve engagement with potential customers.
Using SEO techniques, including keyword research and on-page optimisation, we can create SEO-friendly content across your website. This will improve the position of specific pages relating to relevant keywords. As well as writing for search engines, we will also create content that recognises and reflects the needs of the target audience.
Once your website’s content has been optimised, you need to ensure that you are adding to it regularly.
Our in-house copywriters can help you to create a content calendar of whitepapers, blogs and news articles that are relevant to your business and of interest to your customers.