Logo design that stands out from the crowd

With impactful branding and striking logo design, your business will make a lasting impression.

 

Let’s get this out of the way, your logo is not your brand. They work together to create your company identity, but they are different and need to be approached separately. Luckily, we can do both.

Essentially, your brand is the emotional response that people have to your business. The logo is the icon or mark that identifies the business in its simplest form. And the brand identity includes all of the visual aspects that represent your business.

When we approach a business’ logo design, we’ll look at its three key aspects. Colour, typography and iconography. Then we’ll take these elements and feed them into the broader brand identity, creating a set of guidelines that show exactly how you can use all of these visual elements.

The key benefits of logo design for your business

Consistent look and feel

Recognisable colour palette

Modernise your brand 

Optimised for digital and print

Stand out to potential customers

Create clear brand guidelines

Our logo design & brand identity service includes:

  • Full logo suite
  • Stationery
  • Business cards
  • Print design
  • Digital design
  • Brand guidelines

Here’s how we design a business logo & brand identity

The brief

We’ll get to know your business inside out. With a thorough understanding of the way your company wants to be perceived, we can create a visual style that matches it perfectly.

 

We’ll take into account the use of colour, style of font, illustrative approach and the specifics of your industry sector to create a unique look and feel for your company’s logo design.

The ideas

Our design team distills every aspect of your business into the elements that make you different.

 

We’ll then use colour psychology to explore different combinations. Fonts will be suggested and dismissed based on which suits your brand best, on both digital and print platforms. And a room full of icon designs will be whittled down to a shortlist that we feel define your business best.

The identity

Now we’ll show you how your preferred logo design will work in the real world. On stationery, business cards, brochures, signage and your website.

 

A logo suite is created, including negative and reversed versions. We’ll suggest a full colour palette. If your brand needs primary, secondary or even tertiary colours for the services you offer, we’ll explore how to do that best.

Feel free to get in touch

 

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