Uncomplicated copywriting that's commercially savvy

Copy for marketing and advertising needs to be both creative and commercially aware. Luckily, we’re loaded with both.

 

In the world of advertising and marketing, the words you say and the order in which you say them are vital. Businesses have learnt this the hard way.

We’ll take the information that you want to deliver and write it in a way that gets your message across clearly and concisely. Most importantly, we’ll write it in a way that suits the audience you’re talking to.

By understanding the brand identity of your business, the profile of your customers and the platform that your message is going on, we can create compelling content. Whether it’s a brochure, press advert, email, radio commercial or advertorial, whoever the audience is, we’ll create text that talks their language.

The key benefits of good marketing copy

Engage your customers

Increase enquiries

Inform and entertain

Convey your key messages

Maintain a consistent tone of voice

No waffle or jargon

Our marketing copywriting services include:

  • Straplines & slogans
  • Advertising copy
  • Advertorial content
  • Brochure & newsletter content
  • Direct marketing content
  • Radio & TV copy
  • Tone of voice guidelines

Here’s how we write marketing copy

Taking the brief

We can take a detailed brief about the message behind your content and what you want it to achieve. Or we can take existing content that you’ve written and adapt it according to your needs.

 

We can match the existing tone of voice that you’ve established for your brand. Or we can help you to determine a consistent tone of voice and create guidelines for you to stick to.

Writing the words

Once we have the information, we can put pen to paper and fingers to keyboards. With a clear picture in our heads of the person we’re talking to, we can adapt any message to meet their needs and present your business as the solution to all their problems.

 

We’ll also work with our design team to ensure that our writing matches any graphic design or existing creative strategy.

Agreeing the content

When the copy has been written and you’re happy for it to be published or distributed, we’ll send it to the relevant printers, media agency or marketing platform.

 

From a detailed brochure to a snappy ad. From a voice-over on a TV ad to an advertorial in a magazine. We’ll make sure your marketing copy is creative, concise, and customer-focussed.

Feel free to get in touch

 

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