the marketing process
benefits of using an end-to-end marketing agency
We’ve already looked at how you can choose the right marketing agency, but what are the benefits of using an end-to-end marketing agency? When you’re planning your marketing budget, it might seem logical to hire your own in-house marketing team, or expand upon your existing team, but business owners often overlook the option of hiring a marketing agency. Using a single agency to manage everything from your development support through to your social media account can reap endless benefits for your business.
An end-to-end marketing agency could be the solution you’ve been searching for, and whilst it often gets dismissed as being ‘too expensive’, it’s actually more cost effective than most people realise. Using an end-to-end agency will mean that you benefit from the experience of multiple industry specialists without paying a fixed salary per head; you’ll be able to negotiate a cost that suits your budget and expectations.
Of course, this all sounds great, but what are you actually getting? We explore the benefits of each of these separate elements and how they can be brought together to create an integrated approach that unifies your brand persona.
We all know how important it is to stand out within your niche, but it’s natural to get lost in your own industry sometimes. Getting some external perspective can be extremely helpful in finding your voice. In the day-to-day running of a business you can often lose track of precisely what you stand for, making it difficult to take a step back and look objectively at how to move forward. Having the advice of someone who’s not as close to the business can make a huge difference; especially when they’re not burdened by the way things should be done or have always been done in your company and industry.
When you’ve been puzzling over your creative approach for months on end, your ideas can grow stagnant. In a similar way to developing a strategy, a marketing agency can give you a fresh perspective. A great idea is a great idea, but when you have a team of talented designers at your disposal, you’ll truly see these ideas come to life in a way that you couldn’t have imagined previously.
The digital market is expanding every day, so it’s vital that you update your website to coincide with your rebrand. Our skilled team of designers and developers work closely together to ensure that your website is consistent with your brand message.
Of course, when you’re rebranding, it’s not just your website that needs redesigning. You’ll also need to redesign all of your print material including your brochures, business cards and letter heads. Fortunately for us, our sister company, Uprise Print, works with both digital and lithographic printing presses, allowing us to accommodate orders of any size or material.
Digital marketing – SEO, blogging, social media & everything in between
Try as they may, many business owners just simply don’t have the time to manage their own digital marketing. It seems logical to cut costs by managing your own Twitter account and writing the occasional blog, but in reality this just ends up being pushed to the bottom of your to-do list. By expecting your in-house employees to pick up the slack and up the ante on your digital marketing, you can cause them to burnout and thus lead to a decrease in productivity. If you hire a marketing agency, you can agree on the amount of blog articles and hours spent on social media, meaning that they’ll be contracted to do this amount of work; your marketing will be their priority and hence won’t slip by the wayside.
To see the best results, you need to work closely with your marketing agency. Whilst the agency will have the specialist skills, tools and creative innovation to get results, it’s still you who knows your industry inside out. If you have an idea, share it with your marketing agency and they can put it into place in the most effective way possible.
Overall, one of the biggest benefits of working with an end-to-end marketing agency is consistency across all platforms. As soon as your creative strategy has been decided, you can begin implementing your new persona across each element of your business.
At Uprise, we’re proud to say that each of our teams are made up of specialists within their chosen fields. If you’re looking for an experienced team to take the weight of marketing off your shoulders, then why not give us a call?
Digital Marketing, News