surviving mobilegeddon

two responses to being responsive

Google’s latest update, the so-called ‘mobilegeddon’, ranks mobile-friendly sites higher in search results on a mobile device, so we asked two members of the Uprise team to give us their thoughts on why all websites nowadays should have a responsive design. In other words, a design that allows your website to adapt its layout to make for easier viewing on different mobile and tablet devices.

Responsive design means that your site will not only look good wherever you are, on any device but it also means your website will be easier to find in mobile search results.

courtesy of SearchEngineLand

courtesy of SearchEngineLand

Here’s Netikan, part of the web design team at Uprise, with her take on the benefits of a responsive design.

The Design Response

Nowadays, it’s almost impossible to go anywhere without seeing somebody stuck to their mobile devices. Smartphones and tablets have become part of our everyday life. So it’s no surprise that over a third of all website traffic comes from a handheld mobile or tablet device. This increase in mobile traffic means that a non-mobile friendly website could deter a third of potential customers who are viewing your website on a mobile or tablet device.

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The purpose of your website is to attract new customers and encourage them to buy your product or service. With this in mind, responsive design becomes just as important as an attractive design. Your website needs to provide a user-friendly experience which means it must have the ability to adapt to a user’s viewpoint. If your website doesn’t do this, then you will be left to perish in Mobilegeddon.

However, Mobilegeddon shouldn’t scare you into a rushed responsive design. Forget what Google wants for a moment; don’t you want your customers to have the best possible experience? Oftentimes, the desktop version of a site is built to be the best it can be with the technology available. However, these features don’t always translate to the mobile design, leaving mobile users with a second-rate version of the great desktop site.

This webmaster tool is a handy and quick way to check how mobile friendly your website is. It’s also good practice to put yourself in the shoes of the customer. Look at your website on your own mobile. Is it hard to navigate? Does it pale in comparison to your desktop version? Does this mean you deserve to perish in the fiery inferno of Mobilegeddon? Probably not. It just means that it’s time to invest in a responsive website.

The design benefits can be seen on the page, but there are some advantages that you can’t see. Responsive and mobile-friendly websites will aid the Search Engine Optimisation (SEO) of a site. Basically, the elements that are taken into account when a site is ranked in the results of a search engine, like Google.

Jyles, our Online Manager, gives his thoughts on the SEO benefits to having a responsive website.

The SEO Response
We're mobile friendly and our rankings are soaring!

We’re mobile friendly and our rankings are soaring!

First and foremost, Google is a business and, like any good business, their main goal is to provide customers with the best possible results. Whether it’s making sure your site is super-fast or filled with great content, Google is constantly scrutinising your website to ensure that you are providing your customers with the best user experience possible.

Browsing habits have changed dramatically since the rise of smart phones and tablet devices. In the UK alone, 7 out of 10 people now own a smart phone, and with 5 billion mobile devices worldwide compared to only 2 billion computers, it’s hardly surprising that internet usage on mobile devices exceeded PC usage in January 2014. Research conducted by Google and Nielsen in 2013 analysed over 6000 mobile searches and found that speed and convenience are main drivers for search on a mobile device, with 77% of people using a mobile device in a location where a PC was also likely to be available. For businesses, the benefits are clear. They found that 73% of mobile searches triggered additional actions and conversions and that people were 51% more likely to make a purchase as a result of it.

It’s really no surprise then that Google will now rank your site higher if it is mobile friendly. I mean, let’s think about this for a second, would you rather view a desktop version of a website on a small 3 inch screen? Or would you rather have it respond to the environment that you require. I am guessing the answer is the latter. Webmasters who are conscious about this fact will see their rankings, and sales, increase whilst others will simply be left behind.

Although it doesn’t sound like it, Mobilegeddon is actually a good thing. Having a responsive website is great for both customers and businesses alike. Customers will be able to browse their favourite sites easily on their tablets and phones, whilst businesses will enjoy the perks of better rankings on Google.

If you want to escape the post-apocalyptic wasteland of Mobilegeddon, then give us a call. Our Uprise troops will have you responsive in no time.

Feel free to get in touch

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