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Since today’s World Book Day, and marketing is all about creating a narrative, we thought we’d share the Uprise Team’s favourite books. When we design an advertising campaign for a client we want the poster, flyer or press ad to tell a visual story in the simplest way possible. When we write content for a website or blog it has to have a clear beginning, middle and end. When we engage with customers through a telemarketing campaign we are using all the tools in the English language to get our client’s message across. So it won’t surprise you to discover that books are a constant source of inspiration for us.

Leigh Taylor, Head of Content & Creative

The List of Seven by Mark Frost

List of 7As a voracious bookworm it’s pretty hard for me to pick out one book as my favourite. There are a lot of authors that I admire; Terry Pratchett, Iain Rankin, HP Lovecraft, Sir Arthur Conan Doyle, Stephen King, Brett Easton Ellis, Clive Barker… too many to fit onto one page to be honest.

One book that I will happily re-read is ‘The List of Seven’, written by the co-creator of Twin Peaks. It’s a fictionalised account of Arthur Conan Doyle encountering a Victorian Spy who inspires him to create Sherlock Holmes. It has everything from conspiracy theories and occult horror, to theosophy and literary references, all wrapped up in a murder mystery where historical figures like Queen Victoria and Bram Stoker mingle with fictionalised characters. Very clever and extremely entertaining, it would make an amazing film.

 

Mark Blackmore, Head of Direct Marketing

I’ve decided to go with two books…

The B.F.G by Roald Dahl

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I have recently been reading the Roald Dahl series of books with my 6 year old daughter, having never read any of his books in my 38 years. I have to say that Dahl’s imagination and style of writing is amazing and holds the attention of the reader throughout with excitement, thrills and comedy for the young and old. The characters’ names are the type of thing that I make up with my daughter and we laugh together. The thought that there is a magic formula for making dreams is brilliant and he skilfully weaves in the underlying message that being part of a race of people doesn’t mean that you all act the same way.

 

 

Target by Simon Kernick

Target

I find it hard to stay focused on reading a book but I have to say that anything written by Simon Kernick keeps me reading. His style of writing is intense and edge-of-the-seat reading, you have no idea what is round the corner for his characters. ‘Target’ has to be his best so far, (closely followed by Relentless) the storyline is mind blowing and his imagination is incredible. Kernick gets you hooked and you live the experiences within the book, put it this way I wouldn’t like to be in the shoes of Rob Fallon, the main character.

 

 

 

Stuart Burns, Telemarketing Executive

Separated Out by Jon Collins

Separated OutI’ve recently completed ‘Separated Out’, an authorised biography of the band Marillion. A brilliantly in-depth and well written document of a band that has experienced major highs, depressing lows and continued to modernise their business and musical minds to currently be regarded as a forerunner to the crowdfunding/pledging scene within the music industry.

 

Gareth Rees Jones, Managing Director

e. by Matt Beaumont

e.Unfortunately I don’t have much time to read and when I do get the chance, usually on holidays, I tend to mostly read sporting or business autobiographies. If I had to choose a book that stood out for me it would be one called ‘e.’ by Matt Beaumont. It’s written entirely as emails and is based on a few weeks in a London advertising agency as they work towards a pitch for the Coca Cola account. When the book came out I was working for an agency in Dublin and I could really associate with some of the characters in it and the situations they found themselves in. It’s a really entertaining book written in quite a unique way.

 

 

Shelley Kiff, Telemarketing Executive

I have two quite different favourite books!

Cell by Stephen King

CellThis involves an incident called ‘The Pulse’ which at a specific time turns everyone using their mobile (cell) phones into zombies, attacking and killing everyone in their sight. The story focusses on Clayton Riddell, along with a small group of others who aren’t affected, and their struggle to survive. I love the concept and the idea of the story, especially since, with modern technology growing rapidly and becoming more readily available these days, the threat of something like this happening is tangible!

 

 

 

The Five People You Meet in Heaven by Mitch Albom

the-five-people-you-meet-in-heavenThe story begins with an elderly amusement park worker named Eddie, who dies while trying to save a young girl who gets in the way of a falling cart. Eddie goes to heaven, where he meets five people who were instrumental in his life. Each person in turn takes him through a stage in heaven where he begins to understand the meaning and purpose of his life and explains why things didn’t always work out as he’d planned. I love the idea behind this book as I’m always exploring ideas of the afterlife, the meaning of life and heaven.

 

 

 

 

Claire Fisher, SEO Account Executive

Room by Emma Donoghue

RoomThe reason why this book is a favourite of mine is because it really made an impression and always sticks in my mind. It’s written through the eyes of a child (Jack) born in captivity who has known nothing more than a 12 foot room his whole life. The book was a real eye opener for me, I can’t imagine how it must feel to be locked up, knowing nothing of the outside world and your surroundings. This book put things a little bit more in to perspective and vividly describes the life, the room and the strict schedule of Jack and his mum (Ma). However, Jack’s tale is more than a victim-and-survivor story, it’s a tale of child development, the power of language and storytelling.

 

 

Rachael Holder, Social Media Executive

Of Mice and Men by John Steinbeck

of_mice_and_menMy favourite book has to be the greatest and most enduring American classic, Of Mice & Men. Although I’ve read it many times, it’s one of those rare books that I never get bored of. It’s a great short novel that depicts the struggle and friendship of big-dreaming George and big-kid Lennie, set against the backdrop of the United States during the depression of the 1930s. I don’t want to give too much away for anyone who hasn’t read the book or seen a movie adaptation, but it is surprisingly tear- jerking towards the end! Definitely a must- read classic.

Also, it has been recently announced that Leighton Meester (from Gossip Girl) Chris O’Dowd (from IT crowd) and James Franco (from Freaks & Geeks) will be starring in a new Broadway adaption at New York’s Longacre Theatre. If only I could get to America this year!

 

 

 

 

 

Nathan Hemming-Brown, Graphic Designer

Angels & Demons by Dan Brown

Angles & DemonsI found the storyline really good and the details given on the experiments being done by CERN very interesting. The book also gave me insight into various illuminati ambigrams (images or words that can be viewed from a number of angles revealing different meanings) which I had not heard about before I read the book.

 

 

 

 

 

Mike Mansfield, Web Designer

The Psychopath Test: A Journey through the Madness Industry by Jon Ronson

psychopathtestThe latest book I’ve read makes for an interesting insight into the concept of psychopathy and the mental health “industry”. Some quite serious issues are covered in a really funny way and it explores theories that a lot of people in very powerful positions may, in fact, be psychopaths…which is slightly worrying!

 

 

 

 

 

 

 

 

 

Jyles Kerr-Smith, Online Manager

Tiger Force by Mitch Weiss & Mike Sallah

Tiger ForceA great read detailing the shocking true story of American Soldiers out of control in Vietnam. Focusing on the elite Tiger Force unit, their 7 month campaign consisted mainly of torture, mutilation and cold blooded murder. For the very first time, Pulitzer-prize winning authors Michael Sallah and Mitchell Weiss reveal the awful truth behind the American military’s wall of silence.

 

 

 

 

 

 

 

Geraint Manning, Design Director

Mr Nice by Howard Marks

Mr NiceThis is the amazing life story of a Welsh Marijuana smuggler. An Oxford graduate with links to the CIA, MI6 and IRA; Marks travels around the world smuggling pot and has some incredible experiences along the way. Well written, by a fascinating character, it’s one of the best books I’ve read and I couldn’t put it down.

 

 

 

 

 

 

 

 

Geoff Thomas, Finance Director

The 7 Habits of Highly Effective People by Stephen Covey

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This book sets the standards for great performance in work and when at home.

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