brand me up
is your brand a little bland?
We know what your website needs to be to beat the competition. Inspired by dating guru Paddy McGuiness, we ask, what about your brand?
No matter what industry you’re in, the business world will always be competitive. The competition is fierce, especially when your customers have an endless stream of brands vying for their attention. It’s no secret that the business world has become a bit of a jungle, only comparable to the most dangerous jungle of all….the dating world! We’ve taken inspiration from hit TV dating show, Take Me Out to give you advice on how to ensure that your brand gets the attention that it deserves.
Let’s face it, the end game is for you to be skipping off into the Fernando’s sunset with your customer, not moseying up the stairs to the sorrowful sounds of “All By Myself” with only your tears for company. So, how do you avoid a customer blackout? Luckily for you, we’re the Paddy McGuinness of the marketing world; we’ll have you bursting out of that love lift with all the energy, charisma and charm that you need to keep those 30 lights shining bright. Single brands….reveal yourselves!
Round 1 – The First Impression
Take Me Out brings out the shallow underside in the best of us, and unfortunately the business world can be just as shallow. Everything, from your brochures to your website, needs to be as attractive as possible. Fortunately, a little bit of time in hair and makeup can work wonders. If your brand identity feels a little tired, then revamping your design could be just the trick. What’s your artwork like? Does your logo reflect your brand identity? Although it’s only a tiny thing, your logo is one of the biggest aesthetic reflections of your brand. A creative agency can combine graphic design with branding and work with you to form a fresh identity whilst keeping in line with your brand values.
courtesy of The Metro
However, it’s not just physical appearance that the “flirty thirty” judge in Round 1, it’s the entrance, the clothes, and even the greeting. Similarly, this applies to how customers perceive your brand. The way you answer your phones, your dress code and how you handle any issues can impact your brand identity.
Round 2 – The Personality Test
Your good looks have got you this far, but it’s time for some added oomph; an injection of personality to give your brand a bit of zing and keep the public interested.
We’ve seen it plenty of times on Take Me Out, that strapping hunk of a man that gets through round one with thirty lights shining bright, then falls spectacularly at the next hurdle of expressing personality. Nobody wants to be that guy, so learn from his mistakes. Think carefully about your brand message and identity, how do you want your customers to see you?
That guy who makes all the weird, inappropriate jokes? Unsurprisingly, he blacks out. By all means, add a bit of humour but keep it professional. Some light-hearted tongue-in-cheek jokes are great, but know the line. Cross that line, and it’ll be lights out, all out!
When it comes to conveying your brands personality, there are a number of things you can do to humanise your business whilst still keeping it professional. A business blog is a great way to engage with your customers in a slightly more informal way. The same goes with social media, if you’ve got penchant for puns then you’ll go far. Blogging and a strong social presence will ensure that your customers engage with you on a more personal level and you’ll stand out amongst your competitors.
Round 3 – The Skills Test
Congratulations, you’ve made it to round three, but this is the biggest stumbling block of all. Many a time, we’ve found ourselves with our heads in our hands at this point in the show. From the less than gracious granny that spills the beans on previous embarrassing escapades, to the cringe worthy “talent” show; this is make or break.
courtesy of Hollywood Reporter
Round three is often a bit of a curve-ball, so you need to be prepared. Whilst the negative testimonials from family members on Take Me Out are often light-hearted and funny, a negative testimonial for your brand is far more serious and damaging. Sadly, you’ll never be able to please everyone, and more often than not, somebody will eventually experience an issue with your company. What matters most is how you deal with this. Client relationship management should be an essential part of your brand strategy. If you can resolve a customer issue quickly and effectively, then they’ll still remember you positively.
As well as testimonials, there’s the “special skills” part of the show. It’s not enough to go on Take Me Out, sail through two rounds and then do something as simple as perform an average rendition of “Don’t Stop Believing”, you need to do something a bit different to captivate the audience. As a brand, you should be able to offer your customers what they want in a way that’s a bit quirky. Similarly, the guys who go on there and flex their muscles grow tiresome after a while. It’s good to celebrate your achievements, but don’t constantly sing your own praises.
If you’re dangerously close to a black out, then why not give us a call? With a little bit of work, we’ll have you on your way to Fernando’s in no time.